Taylor Duane launches new website, logo

BOSTON/PROVIDENCE (January 20, 2010) – Taylor Duane Barton & Gilman today launched its revamped website (www.taylorduane.com) and new firm logo, which incorporates a bold red and black color scheme and emphasizes Taylor Duane as the branding identity for the firm.The retooled website echoes the red and black color scheme of the new logo, and contains expanded content and page features to engage visitors with a robust, informative experience.

Consistent with the overarching goal of making Taylor Duane accessible to its website visitors, feature photographs of the firm attorneys are placed throughout the site. This approach contrasts with websites of other professional service firms that emphasize office spaces, cityscapes and stock photos.

The bio pages on the new website contain highlighted quotes to reflect the attorneys’ views on client service, practicing law and what inspired them to become lawyers. These and other innovative changes help visitors gain further insights into the lawyers at Taylor Duane.

Another new content feature describes the firm’s unique business model and how it equates with consistently excellent value for clients.

“Our firm is comprised of outstanding attorneys bursting with energy and ideas on how best to help clients with their legal issues,” said partner Tamara Smith Holtslag, co-chair of the firm’s marketing committee. “Our new logo and website reflects this spirit.”

Despite the economic downturn, Taylor Duane’s smart, efficient solutions for its clients have led to its continued success as a law firm. Last year, Taylor Duane moved into an expanded office in Providence and continued to hire new attorneys.

“We are growing as a civil litigation boutique firm serving corporations and others,” said partner Sheri Pizzi, co-chair of the firm’s marketing committee. “Our new logo and website exemplify our creativity and forward thinking in delivering legal and business advice to our clients.”

About Taylor Duane

Taylor Duane is one of New England’s leading civil litigation law firms with offices in Boston and Providence. Its experienced trial attorneys appear regularly in the federal and state courts of Massachusetts, Rhode Island and Connecticut. The Providence Business News has named the firm in 2008 and 2009 as one of Rhode Island’s Best Places to Work.